In the 1920s, the popularity of the bob gave hairstylists a new status as women demanded frequent trims. The bob lost popularity in the 1930s, ushering in an era of longer, more feminine tresses. However, hairstyles kept the attention gained during the era of the bob, as women continued visiting salons and hair care innovations occurred, such as the development of shampoos for dry, oily, and normal hair; refinement of hairdryer settings; and improvement of permanent-wave machines and curling irons.
Finger Waves
The finger wave, or water wave, originated in the 1920s and was often used to create a curly look for the bob. However, finger waves were also used with longer styles, and the technique survived into the 1930s. Victoria Sherrow, author of "The Encyclopedia of Hair," describes how wet hair was styled, one side at a time, into a series of waves set in place by six to ten combs or pins and covered until the hair dried, resulting in defined waves. The style was so named because each wave is shaped by the stylist's finger and ends up roughly finger shaped.
Pin Curls
Pin curls were an easy way to achieve curly hair at home. Women twisted sections of damp hair into spirals and then either tied them close to the scalp with bits of rags or secured them in place with bobby pins, then covering them with a cloth, cap, or hairnet and leaving them to dry before removing the pins or rags. This was often done just before bedtime, allowing hair to dry overnight for curls in the morning. One famous wearer of pin curls was Shirley Temple, whose mother styled her hair every night to maintain her trademark mop of blonde curls.
The "Blonde Bombshell" Look
In 1931, Jean Harlow starred in the romantic comedy "Platinum Blonde," launching a nationwide mania for her bleached-blonde locks, which many of Harlow's female fans copied by dyeing their hair with peroxide. Although the platinum-blonde look was not for everybody, other haircolors, such as rose and mauve, became popular.
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