Women love the convenience of permanent eye makeup
It's hard to know whether the permanent makeup industry came about as a consequence of women who tired of putting on war paint day after day or as a direct result of the popularity of tattoos. Whichever is true, there's no denying the love affair between women and micro-pigmentation. To join this burgeoning industry, you'll need the skills, some cash, a room in your home and the proper licensing.
Instructions
1. Go into your permanent eye makeup business with--pun intended--your eyes wide open. Investigate liability issues associated with all tattoo businesses. Imagine one botched procedure ending your career and you'll want to buy liability insurance coverage before you take another step. Expect to be asked for a copy of your micro-pigmentation license when you apply for your liability insurance; you'll need copies for your business licenses and permits, too.
2. Contact your community zoning authority. Find out what they require for opening a home business. Check into zoning variances that might be needed to get your home approved for the mixed-use category. Expect to be challenged about electrical upgrades, emergency lighting, smoke detectors, fire extinguishers, a system for clinical waste disposal (needles) and toxic chemicals used to do your job. All must meet codes specified.
3. Grab a pen and paper or open your computer's CAD program to create a floor plan for your home business. Find a way to create direct access to your salon so clients don't have to traipse through your home. Shop for professional makeup chairs--buy them used if your budget is limited. Purchase the latest and safest tattooing equipment on the market; no skimping there. Use the Internet or industry contacts to comparison shop. Install furniture and equipment. Obtain copies of hygiene standards required for a micro-pigmentation practice. Purchase the cleaning, sanitizing and sterilization equipment you'll need.
4. Survey competitors to see what they're charging in your geographic area for permanent eyeliner, lash dye application and eyebrow enhancement services. Determine whether your home-based operation can undercut these prices as a direct result of your location. Find a happy medium to establish your menu of services and pricing structure.
5. Hire only staffers who are certified, seasoned tattoo and permanent makeup artisans. Don't risk bad outcomes by bringing in anyone whose credentials are outdated or who have not received proper continuing education in micro-pigmentation techniques. Make certain each one is as highly trained as the boss. Additionally, put together another team of professionals to help you navigate the business side of your permanent eye makeup salon. Hire or contract with an accountant or bookkeeper to steer your financial direction, put an attorney to work on articles of incorporation or other legal structuring, and seek advertising and marketing talent. Hire college design students to handle your cutting-edge marketing and ad materials since they know about the latest colors and design trends.
6. Join the Society of Permanent Cosmetic Professionals. Founded in 1990, this organization supports the micro-pigmentation industry and practitioners. Count on the SPCP for education, certification and news about product advances, laws and practices. You'll get great benefits--discounts, certifications, publications and networking, too.
Tags: permanent makeup, your home, direct result, home business, liability insurance
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